It's your story. We just help you tell it.
It's your business. We just help you grow it.
Making strong marketing accessible to small businesses.
You need marketing support.
You can't afford the multiple marketing FTEs needed to get good strategy and execution. And large agencies can be expensive, slow, rigid, and vague about what you're getting. So now what?
We get it. We're a small business too.
We just happen to be really good at marketing.
And Unstuck Story is purpose-built to make strong marketing accessible to you.
Marketing solutions for your business challenges
More than a set of tactics, marketing has the potential to help you achieve business goals and solve challenges.
Get results that matter.
CASE STUDY | INSURANCE M&A ADVISORS
Generating and nurturing qualified leads to drive revenue
BACKGROUND | An insurance M&A advisory firm had an assertive sales team but lacked the marketing strategy and support to reach new leads and nurture them in an automated way. APPROACH | Brooke led the team in building and executing a multi-channel strategy (website, LinkedIn, Meta, Google) to generate new leads and nurture them through personalized, automated email campaigns. RESULTS | In a 1-year period: - 959 leads - $52 cost per lead - 33 closed deals with marketing attribution - $1,650,000 profit with marketing attribution
CASE STUDY | BOYS & GIRLS CLUBS OF WARWICK
Increasing annual campaign donations for local non-profit
BACKGROUND | The Annual Campaign was the Boys & Girls Clubs of Warwick's main source of donations, but the non-profit lacked a strategic approach to fundraising. APPROACH | As Marketing Committee Chair, Brooke collaborated with the Annual Campaign Committee to build captivating messaging, collateral, and a multi-touchpoint outreach plan to existing and potential donors. RESULTS | That year, the Club saw record-high donations: - $122,741 in Annual Campaign donations - 28% increase YoY - 44% increase compared to 2 years prior
CASE STUDY | INFANT & TODDLER PRODUCT MANUFACTURER
Optimizing Google Ads to drive more revenue with less spend
BACKGROUND | A baby product manufacturer needed to reach new audiences and drive top-line revenue. Their prior agency's “set it and forget it” approach was wasting spend and driving subpar results. APPROACH | Brooke led the team in building and executing a strategy utilizing Google Paid Search, Shopping, Display, and YouTube that incorporated both conversion- and acquisition-focused campaigns. RESULTS | Within 4 months, YoY improvements attributable to campaigns: - 237% ecommerce revenue increase - 314% conversion rate increase - 303% return on ad spend (ROAS) increase - 17% spend decrease - 25% website sessions increase - 8,224 emails captured for nurturing These results earned finalist recognition in Google's 2018 Premier Partner Awards (1 of only 8 firms in the Americas, and 1 of 4 based in the US).
CASE STUDY | TRAINING PROGRAM
Driving marketing qualified leads at a low cost per lead
BACKGROUND | A training program needed to drive qualified, cost-effective leads but lacked a clear understanding of target audiences. APPROACH | Brooke led the team in a multi-phase approach of ideal client profiling (ICP), journey mapping, external landscape research, website reskinning with segmented messaging, and lead generation strategy and implementation. RESULTS | Within 1 month of launching: - 212 website leads - 43 Google Ads leads at $62 cost per lead - 107 publication email leads at $7 cost per lead
CASE STUDY | SOUTHPOINTE CHRISTIAN CHURCH
Increasing reach and awareness to new audiences
BACKGROUND | SouthPointe is a nondenominational Christian church that needed to increase reach and awareness with limited resources and ad spend. APPROACH | Brooke served as strategic doer ‒ refining messaging, building a new website, establishing social media processes and best practices, and managing a volunteer. RESULTS | YoY increases over a 1-year period: - [Website] 12% in visits, 14% in pageviews - [Facebook] 25% in reach, 55% in page visits, 62% in likes - [Instagram] 448% in reach, 176% in profile visits
CASE STUDY | HELMET SYSTEMS MANUFACTURER
Leveraging the full marketing funnel to drive awareness and ecommerce revenue
BACKGROUND | A helmet systems manufacturer lacked a full-funnel growth strategy to drive direct-to-consumer (DTC) sales on their ecommerce website. APPROACH | Brooke led the team in building and executing a full-funnel, omni-channel strategy to reach and nurture new audiences towards conversion – from first interaction and consideration to purchase decision and brand loyalty. RESULTS | Over a 19-month period: - 65,214,523 ad impressions [awareness] - 6,509,780 ad clicks to the website [consideration] - $1,672,357 ecommerce revenue [purchase] - $85,653 revenue from repeat customers [loyalty]
"Brooke is highly skilled at aligning marketing objectives with business goals, setting strategic direction, and delivering exceptional quality outputs. She works diligently to build relationships anchored in trust, and many of her clients have explicitly shared that they consider Brooke to be an extension of their teams, not an outsourced partner. Brooke's an amazing leader who practices steward leadership, putting her team’s needs over her own and offering to help when someone is in need professionally or personally."
DAMIEN CABRAL, COFOUNDER & PARTNER